Crafting Stories That Convert
From scroll-stopping content to data-driven campaigns, I transform brand presence into measurable growth.
Social Content
Short-form video, reels, and platform-native content that stops the scroll and drives engagement.
Brand Strategy
Building cohesive brand identities that resonate with target audiences and stand out in crowded markets.
Growth Marketing
Data-informed strategies that turn followers into customers and customers into advocates.
My Work
A collection of my content creation, social media campaigns, and brand work.
Video Content
Reels, TikToks, and short-form video that drives engagement
Social Campaigns
Strategic content calendars and growth-focused campaigns
Brand Graphics
Eye-catching visuals and on-brand design work
Content Strategy
Data-driven approaches to audience growth
Where It All Began
From Journalism to Marketing
My love for storytelling started in high school when I founded my school's journalism team. What began as a curiosity about how stories are told transformed into a passion for visual storytelling, video production, and crafting compelling narratives. I taught myself Canva, experimented with graphics, and discovered that the intersection of creativity and strategy was where I belonged. This foundation in journalism taught me that every brand has a story worth telling, and every audience deserves content that resonates.
Brigham Young University
I chose Political Science with an emphasis in Research and Data Analysis because I've always been fascinated by how ideas shape society and how communication influences public opinion. As a member of the Political Affairs Society, I dove deep into statistical analysis and qualitative methods. The highlight? A research study abroad through Germany, Poland, and Hungary that opened my eyes to global perspectives on politics and communication. Learning to analyze complex systems and communicate findings clearly has been invaluable in my marketing work.
Experience Highlights
Marketing Specialist
Getting in on the ground floor of an AI startup has been an incredible adventure! I lead marketing strategy and brand development, conduct market and competitor research to inform our content direction, and create content and social media initiatives to increase brand visibility. It's exciting to help shape a brand's identity from the very beginning.
Brand Management Intern
This is where everything clicked. I created video content for social media that increased following by 15%, managed Instagram, Facebook, and TikTok for 8+ clients, and collaborated with internal teams to align brand messaging with client marketing goals. Every day brought new creative challenges, and I learned that consistency, authenticity, and understanding your audience are the keys to social media success.
Research Assistant
Research taught me the importance of data in decision-making. I compiled and analyzed qualitative data with 100% accuracy for international archives, transcribed confidential primary source documents, and coded, cleaned, and verified datasets to ensure research integrity. These analytical skills now inform my marketing strategies, helping me understand what resonates with audiences.
Office Assistant II
Managing campus operations taught me the art of juggling multiple responsibilities. I assisted students, faculty, and staff with key orders and lock repairs, operated database systems to process requests and manage inventory, and collaborated with maintenance and security teams. Every interaction was an opportunity to practice customer service and problem-solving.
Vote Entry Operator
Election night in NYC for the 2024 Presidential Election! I verified real-time electoral results, conducted data and accuracy tests, and reported results to national media outlets. The fast-paced environment and the importance of accuracy under pressure taught me skills I carry into every project: stay calm, stay focused, and always double-check your work.
Assistant Financial Manager
Working in healthcare administration taught me the importance of confidentiality and precision. I assisted in tracking revenue and expenses for balanced accounts, maintained strict confidentiality in all financial and medical documentation, and supported the practice's financial record-keeping. These skills translate directly to managing client accounts professionally.
Student Lead
My first leadership role! I trained and supervised new student employees on mail handling, safety, and workflow efficiency. I also assisted with logistical coordination and quality control, and managed daily delivery routes across campus. Learning to lead a team while maintaining smooth operations prepared me for managing multiple client projects.
Laboratory Assistant
Even my time in the biology lab contributed to who I am as a marketer! I performed quality assurance testing on water and biological samples, maintained laboratory safety standards through regular equipment checks, and supported faculty and research teams. Research requires precision, patience, and systematic thinking, skills I now use when testing what content resonates.
My Toolkit
R Programming, SQL, Microsoft Excel, Data Entry & Quality Assurance, Canva, Video Editing, Attention to Detail, Cross-functional Collaboration, Time Management
Marketing Packages
Choose a package that fits your needs, or let's create something custom together.
Starter
- 2 social media posts per week
- Basic graphic design (Canva)
- Caption writing
- Content calendar
Growth
- 3 posts per week
- 1 short-form video (Reel/TikTok)
- Custom graphics
- Hashtag strategy
- Monthly analytics report
Full Service
- 5 posts per week
- 2 short-form videos weekly
- Story content management
- Community engagement
- Brand strategy consultation
- Weekly performance reports
Let's Create Together
Ready to elevate your brand? I'm currently open to internships, freelance projects, and full-time opportunities. Fill out the form below and I'll get back to you soon!